NFC interactivity to whisky and gin brands

Laurels-winning Swedish distillery will use Thinfilm'due south NFC mobile marketing solution to connect directly with customers, promote its Private Cask program, and aggrandize social media presence.

Sparse Film Electronics ASA, a global leader in Near Field Communication (NFC) mobile marketing solutions, announced Mackmyra as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm's NFC mobile marketing solution to connect straight with customers via smartphone, raise awareness of its Individual Cask programme, and launch social media driven campaigns that promote its about popular products.

Mackmyra'south initial deployment, launching this quarter, uses Thinfilm NFC tags to build digital provenance information into Mackmyra's Private Cask offering, which allows consumers to create and bottle their own unique whisky. Each individual canteen originating from the Private Cask volition link dorsum to detailed information almost that specific cask – all through the affect of a smartphone. Following this, a second campaign will promote a customer-submitted potable recipe competition featuring the distillery'south flagship 'MACK' whisky and its premium Lab+Distillery gin. Customers who submit unique recipes and share through social platforms will accept a chance to win diverse prizes.

The uniquely identifiable NFC tags to be used in the Mackmyra campaigns fully integrate with Thinfilm'due south CNECT(TM) Deject Platform. Through a custom CNECT dashboard, Mackmyra's marketing team will be able to view real-time customer engagement activity, analyze campaign performance, and uncover actionable insights to drive business organization success.

Magnus Dandanell, founder and chief executive officer of Mackmyra said, "Equally Sweden'south very first producer of unmarried-malt whisky, the Mackmyra brand is securely rooted in exploration and innovation. We're now taking a similar approach with engineering science, using Thinfilm'due south NFC solution to connect directly with our consumer base. It's an ideal lucifer that allows u.s.a. to strengthen and extend the relationships nosotros have with our loyal customers while moving our business forward."

Following these initial deployments, Mackmyra and Thinfilm plan to enable further physical+digital experiences on signature products during the outset half of 2019, including combining NFC with other state-of-the-fine art digital technologies to bring customers behind the scenes of the distilling procedure.

Davor Sutija, chief executive officer of Thinfilm said, "Mackmyra's unique story – in combination with its honour-winning whiskies – is a fundamental component of the brand. "Our NFC mobile marketing solution enables them to communicate that story in an entirely new way. We look forward to collaborating with the Mackmyra team to connect their physical products to amazing digital experiences," he added.

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Source: https://packagingsouthasia.com/type-of-packaging/labels/nfc-interactivity-to-whisky-and-gin-brands/